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07 Dec 2017

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BETAKKUMA X PLAZA HOLLYWOOD (EN/TH)

Event Collaboration Plaza Hollywood Hong Kong x Betakkuma


We conduct a wide variety of character collaboration projects using our famous characters, as well as the chat sticker business. In this article, we’d like to introduce one of the highlighted collaborations we did in the past.


If you are questioning, “what kind of things you can do with character?”. Please read this for your instance!


Betakkuma Collboration at Plaza Hollywood Shopping Mall in Hong Kong

We have held Christmas event at one of the biggest shopping malls in Hong Kong PLAZA Hollywood using our super popular character Betakkuma.


Here are how the event look like,

1. We built special stage of Betakkuma inside shopping mall with Christmas Theme and held the Mascot entertainment show also inviting famous celebrities collaborating with our event.

2. Placed digital signages and built the place for people to enjoy Betakkuma dancing game there.

3. From the entrance to inside, we made decoration of Betakkuma all over the mall.




We built special stage of Betakkuma inside shopping mall with Christmas Theme and held the Mascot entertainment show also inviting famous celebrities collaborating with our event.




From the entrance to inside, we made decoration of Betakkuma all over the mall


How this collaboration happened?



From the entrance to inside, we made decoration of Betakkuma all over the mall


Most of our licensing deals happened through Social Media of each character.

1. We create Social Media Account for each character we received positive feedbacks at stickers (Sales, engagements, etc.)

2. This will allow users who like our stickers to enjoy and consume its contents with deeper context which make them understand the background of the character.

3. With the experienced content creators, the engagement of our Social Media contents are relatively high which could catch the attention of licensees.


“Stickers are the key tool for us but, to create fans we need to create context and background for characters through Social Media Contents, as well as, windows for licensees to access to us. For that points, Social Media is the best tool for us.”


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