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Case Study

Video Production - Coolish / LOTTE CO., LTD.

Our original character "Betakkuma" was appointed for the WEB CM of the drinking ice cream "Coolish". for 2020 summer sales promotion. In this commercial, based on the concept of "cool down in the hot season with coolish", Betakkuma who can not withstand the heat indoors in the summer drinks coolish deliciously and cools down. It transforms into "Aokkuma (blue bear)" that can only be seen in this commercial, and unfolds "Kimo Intense Dance", which is a characteristic movement of Betakkuma.

Flexible expressiveness of Characters

Betakkuma transforms into Aokkuma! We planned and produced it so that the appealing points of the commercial could be conveyed with the flexible expression unique to the character.

Over 3.8 million SNS playbacks on WebCM!

Achieved 3.8 million views on YouTube.

Creative production in collaboration with TV commercials

It is a creative that follows the tagline of TV commercials and devises to reduce the withdrawal rate as a Web commercial.

This WebCM was produced by full remote work from orientation to delivery. Please contact us if you are interested in creative production that works as a Web commercial in conjunction with TV commercials.

Video Production - Service PR Video / NTT Sportict

We have created a Web CM for recruiting advertisers for video distribution businesses such as amateur sports that utilize AI cameras developed by NTT Sportict. Quan targets local PR and public relations personnel as advertising targets.We support the highly rare content service of local amateurs and local sports. Quan has set the purpose of advertising as "creating revitalization of local bonds and increasing brand value." As a result, we created a video based on the concept of "to everyone who loves the local area." Betakkuma created a scene of people who challenged various sports and supported them, and expressed the moment when a bond was born.

Easy to Understand.

At first glance, things that are difficult to understand are simply expressed with characters.

Ever-changing, At first glance, Characters transform into athletes and cheering squads!

Various expressions are possible with one character.

This CM was produced by full remote work from orientation to delivery.
Also, if you have problems such as low consumer involvement, low engagement on web pages, or videos not playing,
Please feel free to contact us.

Sales Promotion Campaign Mascot - Oronamin C Drink/ Otsuka Pharmaceutical (Hong Kong) Ltd.

Betakuma was appointed as a TV commercial for Oronamin C. We created a WebCM and spread it through Otsuka Pharmaceutical's Facebook page and Betakuma's SNS account.

2 million views.

The video has been played over 2 million times worldwide.

Acquiring client evaluation.

The client continues to use Betakkuma as an image character in 2021.

Going Viral.

A mashup video that imitates the dance of the video was featured on SNS and major overseas news media.

Quan has a global collection of characters that are popular in each country and region.
Please contact us if you are considering product promotion or sales promotion for overseas customers.

In store campaign - China Lawson (chain convenience store)

At 58 Lawson stores in Beijing and 87 Lawson stores in Dalian, an over-the-counter campaign using the Qaon original character "Elissy" was held. The interior of the Lawson store is decorated in collaboration with "Elissy", and if you collect stickers by purchasing the specified products, you can exchange them for "Elissy" original goods. Quan character "Elissy" is a character that has been used as a stamp since the early days of the message application "WeChat" that is commonly used in China. At the beginning, there weren't many stickers with a cute concept, so Ellis was conspicuous. It is used by most women in their 20s and 30s in China, and has a high recognition rate of 99%. The cumulative number of downloads has exceeded 400 million.

Take advantage of character's high profile.

Since Elissy has a high recognition rate, it also contributed to attracting customers by exposing it greatly at the store, including store decoration.

High sales promotion effect.

Goods sold out at most stores after the campaign started.

Quan has a global collection of characters that are popular in each country and region.
Please contact us if you are considering product promotion or sales promotion for overseas customers.

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